Most brands spend much money on bill-board advertisement: not knowing the essence of online marketing. The honest truth is that, most traffic has gone online. Passers-by along side with passenger put nothing less than 45% concentration on the road,
99% of Nigerians are either focus on their smart phones or the driver is focused on his destination and how he can come back and pick up another available passenger.
If 99% of Nigerians are focused on their smart phones or devices, why spend so much money on something they may not read or pay attention to? Digital marketing has taken over and more investment should be drawn towards that line.